Facebook Now Allows You To Create And Publish "Instant Articles" On The Go.
After the internet.org initiative, in a yet another strive to create the same buzz in the market, Facebook has partnered with 9 publishers to allow creators to write and publish interactive articles on the go. The publishers can be benefitted with revenues from the advertisements.
The social networking giant was known for various methods to increase their market share among the population including the zero internet concept known as internet.org. The concept called "Instant Articles" gives a faint idea that it will be somewhat different than the usual blogging experience. In fact, it will be a lot more interesting and exciting to create contents on the go. A lot of things such as zooming high-resolution images, scrolling are gesture-controlled. There is auto-play for embedded videos while scrolling, interactive maps, listening to audio captions embedded into the content, adding comments and annotations to specific lines in the article and also much more that can only be revealed once you start using this service.
The nine partners are BuzzFeed, Spiegel, National Geographic, The New York Times, NBC, The Atlantic, Bild, BBC and The Guardian. They will be able to benefit in many ways through this feature. First, they can advertise and sell their products or services throughout the articles. Second, they can use the Facebook Audience Network to sell their unsold repositories. This is not entirely to fate as it seems because Facebook will also leverage different analytics to allow publishers to keep a track of the ads, traffic garnered by them and act accordingly using ComScore and other tools.
The catch is for the new and amateur publishers who want to create compelling content for their sites and stories and make money by reaching out to as many people as possible utilizing the strength of social media. Facebook being the pioneer of this, has implemented another strategy to imbibe the demand of the population and create another footprint in the market. "Instant Articles" allows faster page loading than the 8 second norm, interactive features to create content and probably a much more engaging experience for the readers. It will be worth watching if the so successful instant messaging charm applies to instant article writing and publishing as well. It is essentially these readers that will play an important role in determining the success of this venture.