In smartphone sales Apple reaches the sales figures of Samsung while Android market grows strong
Samsung no longer holds a leading market share as Apple has caught up with it as per the sales report that has come in from worldwide markets for Q4 of 2014. The two players now hold a similar position on the top spot.
As per the sales figures of Apple, iPhone shipments reached a record number of 74.5 million units which showed an increase of 46 percent over last year figures. At the same time, Samsung figures have fallen by 13 percent and hence, the Apple and Samsung brands hold about 19 percent of the market share of smartphones. The iPhone has shown a strong performance in 2014 for which its market share has risen while Android phoneвЂ™s market share has dipped slightly.
Such a change has come by due to the strong sales of the two flagship phones from Apple, launched in 2014, the iPhone 6 and the Plus version of the same. The pair gained much popularity in China, which is a market newly opened up for iPhones. As a result, the revenues have increased from the Asian market, by seventy percent as per last year figures. On the other hand, Samsung has been facing competition from all ends.
In the high end segment Apple has been going strong while the low end and the mid range market have players like Xiaomi and Huawei who are giving tough competition to many product lines of Samsung. As a result, market performance has not been commendable for this South Korean phone maker. Its profits have slid down in Q4 2014. Microsoft on the other hand, has been able to increase sales margins by a tiny increase by about eight percent from the sales figures of 2013. Its market share has decreased by three percent in 2014.